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Cookieless World

WHAT IS SERVER-SIDE TAGGING?

Server-side tagging is a method used in web analytics and digital marketing to handle data collection and processing on the server, rather than on the user's device (client-side). In traditional client-side tagging, scripts are executed on the user's browser, sending data to third-party servers for processing. Server-side tagging, on the other hand, moves this process to the server where the website is hosted.
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    Server-side

  • Processes data on the server where the website is hosted.

  • Can improve website loading times as the user's device doesn't bear the processing load.

  • Provides more control over data and enhances security as sensitive information is handled on the server.

  • Offers more flexibility in data processing and allows customization based on server capabilities.


      • Client-side

  • Processes data on the user's browser.

  • May impact page performance, especially on slower devices, due to additional processing.

  • Involves sharing data with third-party servers, potentially raising privacy concerns.

  • Relies on the user's browser capabilities, limiting some customization options.

    • Faster website loading: Reduced script execution on the client-side.

    Greater data privacy: Enhanced control over user data and compliance with regulations.

    Improved tracking accuracy: More reliable data collection through server-side processing.

    Simplified tag management: Easier implementation and maintenance of all tags in one place.

    Increased security: Reduced risk of third-party scripts compromising website security.

    Technical complexity: Requires server-side infrastructure and technical expertise.

    Cost: May involve additional costs for server infrastructure and consultancy services.

    Dependency on Server Reliability: Relies on the reliability and performance of the server where the website is hosted.

    pros & cons of server-side tagg

    Server-side tagging is a method for deploying and managing tracking scripts, pixels, and tags on your website or app. Instead of directly embedding these scripts in the client-side code (visitor's browser), the tags are processed on your own server before any data is sent to third-party vendors. This approach offers several advantages over traditional client-side tagging, but also comes with some drawbacks.

    OUR VALUE PROPOSITION

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    We are offering server-side tagging consultancy positions as a tool agnostic solution provider, tailoring services from auditing existing setups to end-to-end implementation based on client needs. 

    This comprehensive approach ensures that clients receive a customized solution that aligns with their specific requirements and goals.

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